It’s a world-class property, one of the premier luxury destinations anywhere, and high-impact awareness building really put it on the map. The question? How to make marketing work harder in today’s ultra-competitive environment. The answer? Social media and word of mouth. Catalysta started by creating and executing prospect, customer and owner surveys. We then developed new stakeholder profiles and insights that led to new targeting opportunities. Finally, we constructed a social media strategy designed to increase consideration across the social media space. Execution, 2010.