Tuesday, Apr 12th, 2011
Baby Carrots? Wow!
Baby Carrots? Wow!
Baby Carrots?.hats off to the creators of this awesome example of disruption. Giving baby carrots the positioning of junk food with a Speed Racer-ish, carrot-powered video game to boot. Check it out: http://www.babycarrots.com/
Tuesday, Apr 12th, 2011
Facebook Latin America growth
Facebook Latin America growth
Lately we’ve been working with a number of clients in the LATAM region who are seeing tremendous gains from digital marketing efforts, especially social. Facebook seems to be on a tear and is gaining on the regionally-established rivals, especially in Brazil. From the NY Times: Facebook has been growing at a healthy rate in Brazil. As of December, it had 12.4 million users, according to comScore. But it trailed Orkut, which had 32.7 million users, by a nearly 3-to-1 ratio. A year earlier, Orkut’s ......
Thursday, Sep 9th, 2010
Looks like Flash can be integrated into iphone apps now
Looks like Flash can be integrated into iphone apps now
“We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code,” the company said. “This should give developers the flexibility they want, while preserving the security we need.”
Apple said it made “important changes” in three sections of its iOS SDK (software developer kit) license to “relax some restrictions we put in place earlier this year.”
In April, Apple said it ......
Tuesday, Sep 7th, 2010
The Importance of Having a Search Strategy Before You Build
The Importance of Having a Search Strategy Before You Build
Today, SEO (Search Engine Optimization) is more important than ever and many marketers are embracing the need to create original, relevant, viral site content to distinguish their web sites. But as content continues to proliferate, search engine algorithms are sharper than ever in distinguishing what’s valuable and what’s not. Consequently, search strategies are changing with an optimal strategy of targeting one key word (and its derivatives) per page. Many times this content strategy is at odds ......
Friday, Apr 9th, 2010
Google Now Using Site Speed As A Search Ranking Factor
Google Now Using Site Speed As A Search Ranking Factor
Long promised, and now delivered, Google is now using site speed as one of many factors in how website results are ranked on the Google.com search engine. Google first discussed this last year, pointing out that consumers react very negatively to slow websites. Speed is an obsession at Google, and they seem to be on a crusade to make it an internet-wide movement. Think about Chrome, Google DNS, and the Google fiber project, what do they all share? Speed. Google, following its own views, will now ......
Friday, Apr 9th, 2010
Are You Fun to Follow on Twitter?
Are You Fun to Follow on Twitter?
Frankly, most people’s tweets are neither interesting nor fun to read — certainly not on a daily or hourly basis. Many, not at all. I say this with no condemnation, since I admit mine are pretty lousy, too. And I have a theory about why.
Recently I received one of those random chain emails; it’s probably circulated through your in-box, as well. This one described an experiment organized by the Washington Post in 2007. A man played six Bach pieces on a violin for 45 minutes in the Washington ......
Thursday, Apr 8th, 2010
Social Media Insider: The Ten Plagues Of Social Media
Social Media Insider: The Ten Plagues Of Social Media
In honor of the season, where some celebrate the ancient story of slaves’ exodus from Egypt, it’s time for a new telling of the ten plagues: the Ten Plagues of Social Media. All are paired with a counterpart from the ancient rendition.
Note that some debates remain as to the ancient plagues’ literal meanings. When in doubt, I deferred to biblical scholar Robert Alter’s translation of “The Five Books of Moses.”
1) Blood: Lack of transparency
Whenever marketers aren’t fully ......
Monday, Feb 1st, 2010
Ipad by Apple
Ipad by Apple
Last week’s unveiling of the iPad by Apple again brings the subject of Flash development into focus. Over the weekend, Apple removed introductory videos from its advertising that suggested that the device supported Flash content, after critics claimed that the ads were misleading. It’s a fact – neither the iPhone nor the iPad support Flash. For iPhone users, it’s an inconvenience that is often overlooked because of the thousands of apps that are Flash-free and because many sites publish HTML ......
Wednesday, Jan 6th, 2010
Welcome.
Welcome.
We’ve just launched our new site and hope you like it. We’ll be
blogging frequently about topics related to digital production and
marketing and look forward to your input and dialog. Please feel free
to follow us on twitter so we can let you know when we make new posts.
As always, we’re here to help you with your digital marketing efforts,
so give us a call.
Thanks,
The Catalysta team.
