Friday, Apr 9th, 2010 Google Now Using Site Speed As A Search Ranking Factor
Long promised, and now delivered, Google is now using site speed as one of many factors in how website results are ranked on the Google.com search engine. Google first discussed this last year, pointing out that consumers react very negatively to slow websites. Speed is an obsession at Google, and they seem to be on a crusade to make it an internet-wide movement. Think about Chrome, Google DNS, and the Google fiber project, what do they all share? Speed. Google, following its own views, will now ......
Friday, Apr 9th, 2010 Are You Fun to Follow on Twitter?
Frankly, most people’s tweets are neither interesting nor fun to read — certainly not on a daily or hourly basis. Many, not at all. I say this with no condemnation, since I admit mine are pretty lousy, too. And I have a theory about why.
Recently I received one of those random chain emails; it’s probably circulated through your in-box, as well. This one described an experiment organized by the Washington Post in 2007. A man played six Bach pieces on a violin for 45 minutes in the Washington ......
Monday, Feb 1st, 2010 Ipad by Apple
Last week’s unveiling of the iPad by Apple again brings the subject of Flash development into focus. Over the weekend, Apple removed introductory videos from its advertising that suggested that the device supported Flash content, after critics claimed that the ads were misleading. It’s a fact – neither the iPhone nor the iPad support Flash. For iPhone users, it’s an inconvenience that is often overlooked because of the thousands of apps that are Flash-free and because many sites publish HTML ......
Thursday, Apr 8th, 2010 Social Media Insider: The Ten Plagues Of Social Media
In honor of the season, where some celebrate the ancient story of slaves’ exodus from Egypt, it’s time for a new telling of the ten plagues: the Ten Plagues of Social Media. All are paired with a counterpart from the ancient rendition.
Note that some debates remain as to the ancient plagues’ literal meanings. When in doubt, I deferred to biblical scholar Robert Alter’s translation of “The Five Books of Moses.”
1) Blood: Lack of transparency
Whenever marketers aren’t fully ......
Wednesday, Jan 6th, 2010 Welcome.
We’ve just launched our new site and hope you like it. We’ll be
blogging frequently about topics related to digital production and
marketing and look forward to your input and dialog. Please feel free
to follow us on twitter so we can let you know when we make new posts.
As always, we’re here to help you with your digital marketing efforts,
so give us a call.
Thanks,
The Catalysta team.
