Lately we’ve been working with a number of clients in the LATAM region who are seeing tremendous gains from digital marketing efforts, especially social. Facebook seems to be on a tear and is gaining on the regionally-established rivals, especially in Brazil. From the NY Times: Facebook has been growing at a healthy rate in Brazil. As of December, it had 12.4 million users, according to comScore. But it trailed Orkut, which had 32.7 million users, by a nearly 3-to-1 ratio. A year earlier, Orkut’s Brazilian audience was seven times larger than Facebook’s. Locally, here in Costa Rica, we have seen a strong migration away from Hi-5 towards Facebook.